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Dissertation On Celebrity

Dissertation On Celebrity

#PARASOCIAL INTERACTION: CELEBRITY ENDORSEMENTS. Dissertation written by. Kristen J. Schroath. B.A., John Carroll University, 2003. MBA, Kent State 

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This Dissertation is brought to you for free and open access by the Graduate celebrity endorser; however, consumers did not bias their correspondence 





Dissertation On Celebrity

#PARASOCIAL INTERACTION: CELEBRITY ENDORSEMENTS. Dissertation written by. Kristen J. Schroath. B.A., John Carroll University, 2003. MBA, Kent State 

Find out more





Dissertation On Celebrity

Subject terms: Marketing communication, celebrity endorsement, brand image, Purpose: This thesis intends to explore and understand the impact celebrity 

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Dissertation On Celebrity

The present thesis is a research about a marketing strategy: celebrity This dissertation focuses on examining the relationship between a set of variables:.

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Dissertation On Celebrity

Subject terms: Marketing communication, celebrity endorsement, brand image, Purpose: This thesis intends to explore and understand the impact celebrity 

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Dissertation On Celebrity

in advertising within Chinese context, the main aim of my dissertation is to study the effectiveness of celebrity endorsement as a promotional technique within the  

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This dissertation has been accepted and approved in partial fulfillment of the studied the impact of celebrity endorsements on advertising effectiveness. One of  

#PARASOCIAL INTERACTION: CELEBRITY ENDORSEMENTS. Dissertation written by. Kristen J. Schroath. B.A., John Carroll University, 2003. MBA, Kent State 

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